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emerging – but also considerable risks. If we make the wrong choices now, it could
threaten our greatest societal achievements. The evolution is from programming
computers to programming people. In effect, “Big Nudging” aims to bring many
individual actions into line and manipulate perceptions and decisions. This brings it
close to the deliberate disenfranchisement of citizens through state-planned behav
ior control. We fear that the effects could be fatal in the long run, especially consid
ering the above-mentioned, partly culture-destroying effect.
Looking to China: Is this what the future of society looks like (Feudalism 2.0)?
1. By tracking and measuring all activities that leave digital traces, a transpar
ent citizen is created whose human dignity and privacy fall by the wayside.
2. Decisions would no longer be free, because a wrong choice from the point of
view of the government or company that sets the criteria of the points system
would be punished. The autonomy of the individual would be abolished in
principle.
3. Every little mistake would be punished, and no person would be unsuspected.
The principle of the presumption of innocence would be invalidated. With
“predictive policing”, even anticipated rule violations could be punished.
4. However, the underlying algorithms cannot work completely error-free. This
would mean that the principle of fairness and justice would give way to a new
arbitrariness against which it would hardly be possible to defend oneself.
5. With the external specification of the target function, the possibility of indi
vidual self-development would be abolished and with it democratic pluralism.
6. Local culture and social norms would no longer be the standard for appropri
ate, situational behavior.
7. Steering society by a one-dimensional objective function would lead to con
flicts and thus to a loss of security. Serious instabilities would be to be
expected, as we already know from our financial system.
Solution: Collective creativity and freedom
Centralized top-down control is a solution of the past, suitable only for systems
of low complexity. Therefore, federal systems and majority rule are the solutions of
the present. However, with economic and cultural development, societal complexity
continues to increase. The solution of the future is collective intelligence: citizen
science, crowd sourcing and online discussion platforms are therefore eminent new
approaches to harness more knowledge, ideas and resources. Collective intelligence
requires a high degree of diversity. However, this is reduced by today’s personalized
information systems in favor of reinforcing trends. Sociodiversity is as important
as biodiversity. It is the basis not only for collective intelligence and innovation,
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16 Bioinformatics Connects Life with the Universe and All the Rest